Topics are the product categories your brand competes in. They’re the organizing layer between your brand and your tracking prompts.
Every prompt belongs to a topic. Topics let you see where you’re strong and where you have coverage gaps — not just overall, but by specific product area.
How topics are discovered
During onboarding, AgentRank analyzes your store domain and generates a suggested list of topics. These are inferred from your product catalog — the categories, collections, and product types that define what you sell.
You review and edit the list before setup is complete.
Example: A footwear brand might have topics like:
- Trail running shoes
- Road running shoes
- Hiking boots
- Sandals
- Kids footwear
Why topics matter
Visibility metrics are most useful at the topic level. Your overall visibility might be 65%, but you could be at 90% for trail running shoes and only 30% for hiking boots — meaning hiking boots is where you need to focus.
The Overview and Analysis pages in your dashboard break down performance by topic, letting you identify and prioritize your biggest opportunity areas.
Managing topics
You can add, edit, or remove topics from your project settings at any time. Changes affect which prompts are suggested for future tracking runs.
Keep topics specific enough to be meaningful, but not so narrow that they can’t generate a useful set of prompts. “Waterproof boots” is a good topic. “Blue waterproof boots with a 4-inch heel” is too narrow.
