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These three metrics are the foundation of your AgentRank dashboard. Each measures a different dimension of your brand’s presence in AI-generated shopping results.

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Visibility

What it is: The percentage of your tracked prompts where your brand appears in the AI’s response. How it’s calculated: 
Visibility = (Prompts where your brand appears) / (Total tracked prompts) × 100
Example: If you track 20 prompts and your brand appears in 14 of them, your visibility is 70%. A prompt counts as a hit if your brand is mentioned or recommended anywhere in the AI’s response — regardless of position.
Visibility tells you your reach — how broadly covered you are across the query landscape. A brand at 90% visibility appears in almost every tracked query. A brand at 30% has significant blind spots.

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Share of Voice

What it is: Your brand’s share of total appearances across all prompts, relative to all detected competitors. How it’s calculated: 
Share of Voice = (Your brand appearances) / (Total brand appearances across all competitors) × 100
Example: Across 20 prompts, your brand appears 14 times, Competitor A appears 18 times, and Competitor B appears 8 times. Total appearances: 40. Your Share of Voice: 35%.
Share of Voice is a better competitive benchmark than Visibility alone. Two brands can both have 70% visibility, but one dominates the conversation while the other barely shows up. Share of Voice captures that difference.

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Position (Rank)

What it is: Where your brand appears within an AI response, averaged across all prompts where you’re detected. Position 1 means your brand is the first recommendation. Position 3 means you’re the third brand mentioned. Why it matters: AI shopping results are not equal. The first recommendation gets the most attention. A brand that consistently appears at position 1 will convert far better than one appearing at position 4 — even if both have the same Visibility score.

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How the three work together

ScenarioVisibilityShare of VoiceAvg. RankWhat it means
Market leader95%40%1.8Dominant — appears everywhere, near the top
Strong challenger80%25%2.4Solid presence, losing some head-to-head battles
Niche player60%15%1.2Narrow but high-quality coverage
Struggling35%8%3.9Significant coverage and ranking gaps
A healthy growth trajectory moves in this order: first increase Visibility so you appear in more prompts, then improve Share of Voice and Rank so you appear more prominently in the prompts you already win.